The Simple Folk
Minimal is magical.
We believe that each child has innate wisdom and magic within them, and that their imagination soars on a blank canvas. This is why we’re devoted to minimalist, high-comfort play clothes that allow space for their journey of self-discovery to evolve organically and authentically.
Play is where it all unfolds.
Play is the language of childhood, and provides a path for self awareness, communication, building personal connections, community, and a direct route to feeling abundant, wild-hearted joy. Our clothing is designed to support movement, adventure, and comfortable play above all else."
Play is the language of childhood, and provides a path for self awareness, communication, building personal connections, community, and a direct route to feeling abundant, wild-hearted joy. Our clothing is designed to support movement, adventure, and comfortable play above all else."
